During Milan Design Week 2024, Peserico celebrated tradition and innovation with the event "Custodi del Fare," a tribute to ancient artisanal knowledge and its dialogue with contemporary creativity. In this context, rehub contributed by creating a unique necklace crafted from Murano glass waste, showcasing how recycled materials can be transformed into exclusive design pieces.

The project was further enriched by installations in Peserico’s stores on Via Solferino and Via della Spiga. At the Via Solferino location, rehub curated the display with a contemporary interpretation of recycled glass, while the Via della Spiga space featured an installation by traditional Murano glass masters celebrating traditional craftsmanship. This collaboration created a unique dialogue between past and future, highlighting a shared commitment to sustainable and conscious creativity.